Few brands combine the worlds of high fashion and social activism as seamlessly as Tieks. Under
the stewardship of CEO Kfir Gavrieli, the company has redefined the idea of what a business
can be. Deftly balancing profitability with a dedication to social causes,
Tieks has emerged a unique player in the industry.
Launched in 2008, Tieks quickly gained a reputation for its distinctive ballet flats. The shoes,
with their signature comfort, style, and versatility, stood out in a market
flooded with utilitarian footwear. Gavrieli’s innovative approach to fashion,
prioritizing substance along with style, sky-rocketed Tieks to popularity.
Kfir Gavrieli’s business acumen transformed Tieks into more than just a shoe
company. He understands that a brand’s power extends far beyond its products.
This acknowledgement has driven Gavrieli to leverage the success of Tieks for
contributing to society.
The Gavrieli Foundation, tied to Tieks, leads the way in offering micro-loans to female
entrepreneurs around the globe. A testament to Kfir Gavrieli’s commitment, it
is the largest lender on the Kiva platform. This unique approach to
philanthropy goes beyond traditional charity, empowering women to take control
of their destinies.
To date, the Gavrieli Foundation has supported over 60,000 women, donating more than $10
million. Meanwhile, Tieks continues to thrive, buoyed by its fiercely loyal customer base.
The brand’s distinctive approach to business and social responsibility ensures
it remains a favorite amongst discerning customers.
Despite the challenges inherent in balancing business and philanthropy, Kfir Gavrieli has
shown that it is possible to do well while doing good. With Tieks, he has
redefined the landscape of the fashion industry and demonstrated a new model of
corporate social responsibility. The journey of Tieks is a testament to
Gavrieli’s dedication, strategy, and commitment to making a difference. The
future holds exciting prospects for this dynamic brand and its impactful
leader. Refer to this article to learn more.
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