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Desiree Perez, The Brains Behind Tidal’s Success

February 21, 2017

Desiree Perez is a renowned business lady with interests in the entertainment scene in the United States. Her business expertise have drawn partnerships with various music big-names including one, Shawn ‘Jay Z’ Carter. For over 20 years, Jay Z and Desiree have done business together including Jay Z’s very own 40/40 club in Las Vegas where Desiree is the Operations Manager. Desiree is known for her prowess in business especially so in negotiating business contracts.


Tidal’s Growing Fortunes


Jay z acquired Tidal to add music streaming to his business portfolio. However, Tidal faced competition from already established names in the industry. The company had to create space for itself against the backdrop of Spotify’s 30 million paid subscribers and Apple’s 15 million. The list of competitors includes Vivo and Pandora steaming services. Tidal was competing with a meagre 3 million paid subscribers. All was not well at Tidal and that was apparent when several executives left the company. Fortunes changed with the entrance of Desiree Perez in its management. With her skills, Tidal was able to land exclusive album releases on its platform from big names including, Beyoncé, Rihanna, T.I. and Kanye West. As part of the deal, the artist would also become co-owners of the company among 20 other artists. This strategy proved successful when Kanye West released his album, Life of Pablo on the platform.


Desiree’s Other Achievements


An addition to Desiree’s accomplishments is the Lemonade album by Beyoncé. Lemonade has earned its reputation among the top-grossing albums of 2016 with viewership increasing by the day. Desiree was involved in its production. The viewership generated, attracted a contract-landing by Beyoncé for a Formation tour to promote her album. Critics and fans credit the tour as a sensation. The highlight of the tour was its feature, during halftime, at the Super Bowl 50 Show. Credit was given to the businesswoman, Desiree Perez.


Desiree has proven to be a force in the industry.

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Goettl, raising the industry standard

February 18, 2017

Goettl Air Conditioning, based out of two locations in Arizona as well as Las Vegas, recently learned of a family who had been without heating, air conditioning or a toilet for many years. The company went above and beyond to provide the family the needed a/c and heating services. They also went so far as to involve a charity that helped to provide a toilet for the family. All of this was done at no charge to the family.

In the process of installation, Goettl also employed some very advanced technology to save the family money on their monthly bills. Goettl applied a technology called “zone controlled heating” to the family’s home. This allowed the family to specifically heat each room as desired rather than to have to heat the entire home as one unit.

Goettl, the company, was founded in 1939 by three brothers, Adam, John, and Bill from Ohio who moved to Arizona during the great depression. In the past 70 plus years they have become internationally recognized for their work on the mass production of evaporative coolers. They have since truly become a pioneer in the industry, at one time even holding over 100 patents.

With Goettl’s years of experience and desire to provide the best service, Goettl’s customers can rest at ease knowing they are in good hands. Goettl also runs a sister company, The Sunny Plumber, that is available to handle clients plumbing and drain needs.

Goettl has an unsurpassed reputation in their field as an HVAC industry leader, and now as they lead out in an even more special way, with charity. It truly can be said that Goettl is raising the industry standard.


Betsy DeVos has her heart on education

February 18, 2017

The new appointee for the role of education secretary is Betsy DeVos. She was personally appointed by President Donald Trump and she will be the new leader of the Department of Education for the United States. Her role ensures that she will set the proper policy for education and strive to prevent discrimination, while opening the doors to accessing education for all Americans equally. This is according to the posted mission statement of the Department of Education.

Mrs. Devos is under 60 years of age and her birthplace is Holland, Western Michigan, where she was raised. She is a known and active member of the Republican party since she was in her early 20’s, and has spent over a decade of her life to support vouchers for school programs.

Betsy is the chairperson of the highly esteemed organization, the Windquest Group. They are an investment management group that Betsy began with her husband, Dick Devos, Jr. Mrs. DeVos went to Calvin University in Michigan and went out of her way to make significant donations of aid to her alma mater. Before this benevolent endeavor, Mrs. DeVos attended Holland Christian High, back in her hometown.

Betsy is a known activist and philanthropist, specifically devoted to educational benevolence. This all began during her time at Potter’s House, a school back in Michigan. Mrs. DeVos mentioned, during an interview with Philanthropy magazine, that for the parents in her hometown the cost of paying for an education was often a great struggle to endure. This is why Betsy began to lend her support to students so that they could achieve an education. This philanthropic support grew quickly into a much stronger commitment. In 2001, Betsy began a committee known as GLEP, which strongly funds legislation with the grant of a $2 million donation. This funding was intended to assist Michigan’s education system’s growth.

Read more: http://reason.com/archives/2017/01/26/democrats-crusade-against-betsy-devos-on

Betsy admits that she strongly maintains support for educational vouchers, homeschooling, online education and more educational options that are permitted under one’s educational choice. She related in a 2016 interview that the public school system in Michigan should be transformed into something better, into a free-market. Her husband actually served on the education board in 1990, back in Michigan. The DeVos family are chiefly motivated by their deep beliefs to support education. Betsy is known for her drive to place a changing impact on not only culture, but to do so in a way that is outside of the traditional method of funding, with the hope that such efforts will create a better place to live for all, by providing greater access to education.

Visit dbdvfoundation.org to know more about Betsy’s family foundation.

Stem cell treatment in lung institute

February 16, 2017

Our aim at lung institute is to treat and improve the quality of life for those majorly suffering from lung diseases. At Lung Institute we offers stem cell treatment for various major lung conditions which includes; emphysema, chronic bronchitis and pulmonary fibrosis disease. With the knowledge of plasticity we are able to treat the above named disease.

We use a complete natural method of healing. First blood is removed from the patient or the bone marrow to extract the stem cells that are separated in the lab and returned to the patient intravenously

The Lung Institute uses the patients stem cells, these stem cells are removed from one of the following tissues:

Human stem cells especially those for adults can disintegrate to form many types of differentiated cells. So when deposited back, they can promote the healing of lung tissue leading to recovery lung function normality.

With our world class facility we have the best recognized doctors in the globally performing transplants deploying autologous stem cell to improve healing of damaged tissues. Over the years our doctors have developed quality of care and safety of our patient which has been our greatest priorities in conducting our duties. A more detailed info on stem cell treatment can be found on lunginstitute.com.

Experiencing hard times when breathing? Having chronic disease Come tour hospitals or use call toll free number and we will help you breathe easier and continue your chores more easily than ever before. We are committed to offer our patient the best treatment to our patient ,we understand every patient is unique so every patient is treated unique in line with the disease he is suffering from.

To learn more, visit the https://lunginstitute.com/ website and our Facebook page.

The Best Investment Advice From an Extremely Trusted Source

February 12, 2017

The changes that have been happening in the political scene all over the world have had far reaching implications in the economic market. There has been quite some level of anxiety and uncertainty surrounding the policies that are being implemented by the new administration and naturally investors are watching carefully and calculating their moves. The success that on will have in the coming years as an investor will depend on how they assess the current situation and the steps they take to ensure that their investments are secured. Here is some advice that has been offered by Brad Reifler, one of the most trusted investment bankers of the present generation.

He states that first of all, no investor should make the mistake of putting all of their money in stocks or one form of investment. He states that while stocks are a great way to make money grow, the market is too volatile and the smallest change in politics will have shares losing their values entirely. He advises people to think about the safety of their money first and foremost before making any investment decisions.

The second tip that he offers to anyone that is thinking about investing is that they should take time and know their fund managers. He states that since these are the people that will be handling your investment, knowing them will help you have a simpler time addressing any issues that could come up. Then he states that people should think carefully about the reasons behind their decision to invest. He states that when a certain investment seems to be making success, it is best to keep investing in it.

Brad states that the experience that served as an eye opener for him was an instance where he created a 529 savings plan for his daughters’ college fund. He states that he was very disappointed when the time came for the girls to go to college and he found that he had less in the bank than he had initially invested. He now says that the 99 percent middle level non-accredited investors are his point of focus and that he wants them to have an easier time investing than he had.

Investing in the Future of Our Students

February 9, 2017

In 2011 co-founders Sam Chaudhary (CEO) and Liam Don (CTO) began ClassDojo. An alum of  Imagine K12, the San Francisco-based venture capital start-up is today one of the fastest growing education technology communication platforms. ClassDojo’s free iOS and Android apps are used in 2 out of every 3 US schools. For elementary and middle schools (K-8) that number is higher – up to 90%. That’s good news for students and good news for investors.

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ClassDojo is easy to use, helps teachers create community, and builds stronger connections between students, parents and teachers. Students are encouraged and empowered through the student-driven portfolios. Throughout the school day teachers can share each students work, daily schedules, photos and videos with parents. Teachers can also message parents privately to update them on classroom activities. The multi-function app provides support systems designed to engage families outside the classroom as well. Creating continuity and communication, ClassDojo builds a positive culture within a community supported classroom.

Based on www.businessinsider.com, the company is focused on improving and creating additional services. To date over $31 million dollars has been invested in the ed-tech company. Major investor General Catalyst was joined in 2015 by additional investors GVS, SignalFire, and Reach Capital. As their popularity grows the company expects to be able to monetize ClassDojo content soon.  More on http://www.businessinsider.com/ed-tech-startup-classdojo-is-going-viral-2016-7


Growth mindset content, videos, lesson plans for parents to use at home, and customized products such as individualized yearbooks could be made available for sale to parents. Also in the works, a school fees payment feature that would allow parents to pay for field trips, classroom supplies, and cafeteria lunches through the ClassDojo app. One thing that is not on the table is monetizing user data. Liam Don, co-founder and CTO says “Privacy is a huge concern any time kids are involved.”  See also Amazon.com.

No More Shampoo

February 6, 2017

We play havoc on our hair. We strip it, goop it, coat it, heat it, rip it, bleach it, color it, and tease it. We already live in a toxic world, so why would we want to put more toxic substances on our bodies or in our hair. Shampoo “cleans” the hair by stripping it of all natural oils. The result? Dry, dry hair. So then we have to apply something to “condition” our hair again. That just doesn’t make sense (or cents). Thus the “No Poo” rebellion was born.

One innovative hair stylist was ahead of the “No Poo” game. Chaz Dean saw the need to change the way we treat our hair. He lived a lifestyle that is healthy, holistic, and in harmony with nature and he carried that over into his professional life. You won’t find bleach, strong developers, or shampoo in his salon. Chaz Dean also developed a Cleansing Conditioner that is exactly what it claims to be, a conditioner that gently cleanses your hair.

Follow Chaz Dean on Crunchbase

Our hair is fragile. That’s where harmony and balance come in. How do we keep our hair healthy? You leave out the damaging drying ingredients (like sodium laurel sulfate and other damaging detergents); add in hydrating, non-stripping, natural ingredients (like plant based ingredients and essential oils) that actually nourish your hair. Because these ingredients are natural, the fragrance is never overwhelming, but light and fresh. This is exactly what the Wen Cleansing Conditioner does.

It doesn’t matter what hair type you have, Chaz Dean has what you need with his Wen products. His cleansing conditioner line is the one product that replaces your traditional shampoo and conditioner. His original formula was the Sweet Almond Cleansing Conditioner. Since then many other products have been added to help with your hair styling needs.

Learn more about Wen by Chaz at http://www.dictionary.com/browse/wen

Simple Ways To Care For Your Hair

February 6, 2017

There are many ways to care for your hair and make it healthier as well as shinier looking. Many different things affect the health of your hair so being sure to have a good hair care routine is a great way to ensure it is always it’s healthiest and looking it’s best. These are just a few simple ways to make sure the hair is always at its healthiest and shiniest.

One of the first tips to having healthier hair is to not over wash it. Over washing the hair can strip it of essential oils and cause it to look dull and lifeless. Instead try only washing the hair a few times a week. This will ensure you are not stripping the hair of its natural oils.

Another great tip for having healthier hair is to have a diet that is full of fruits and vegetables. Fruits and vegetables offer tons of healthy nutrients that help the hair to grow. Many of the vitamins and minerals in fruits and vegetables can also make hair look shinier and feel softer.

Avoid using harsh chemicals. Harsh chemicals such as sulfates can strip the hair of the essential oils it needs to remain soft and healthy. Using products such as the cleansing conditioner from Wen hair by Chaz is a great way to cleanse the hair while also conditioning it. Wen by Chaz is a hair care system that was created over 15 years ago to give women cleaner healthier-looking hair. The cleansing conditioner offers a deep cleaning while also offering a nourishing conditioner. You can now purchase Wen in all of the major retail stores like Sephora and salons all over the country. WEN hair products are also available online thru http://www.ebay.com/bhp/wen-hair-care.

These are just a few simple ways to care for your hair. Caring for your hair is very important as hair can become dry, damaged and brittle. Being sure to follow a diet that is rich in healthy ingredients as well as avoiding harsh chemicals is the best way to have healthier shiny your hair. More hair care tips? Follow Wen on Twitter.

View the company profile on crunchbase.com.

Josh Verne: How to Get Out of Your Own Way and Succeed in Life and Business

February 3, 2017

For a young person to succeed in life and business, he must change his immature ways and act with vision. According to Josh Verne, there are numerous ways in which a young person can succeed in business and life. Josh Verne is an active serial entrepreneur and businessman based in the United States. For more than two decades of professional investment and active business, he has founded and sold more than 30 firms and companies. Josh Verne is also the Founder and current Chief Executive Officer of FlockU.com. According to him, vision is the only thing which separates successful people and failure in life.


  1. Be a Leader, not a Boss


In any management position, we are all presented with two choices. We either choose to be leaders, or noses. If we become leaders, there are many things involved in this management position. Let’s look at the bosses. For the bosses, they engage in the use of demanded respect to accomplishing their goals. They also do whatever is their best interest without minding about what other people are thinking about in the end. For this reason, they end up losing.


For the leaders, they always act by putting the people before all their needs. As a matter of fact, they work to gain satisfactory needs through their innovation and investment needs through innovation capability networks. They respect the people. If you want to be a leader, you must forget about forcing your will on the people. Instead, act with wisdom to influence them to take on your mission.


Fabletics’ Unique Branding and Merchanding Tactics Through Closer Customer Relationships

February 2, 2017

According to a study done by HBR and concluded in a graph, the value of brands has decreased considerably while the value of customer relationships has rapidly increased between 2003 and 2013. The report states that customer relationships have increased from below 10 percent to more than a percentage of 15. Exclusive famous brands such as Warby Parker and Apple have built closer relationships with their clients by improving the customer experience, refining the brand’s recognition, inputting high-end designs and elements and maintain the needs of a modern day client. Apart from their quality of services and goods, the brands ensure that they deliver customized items to their subscribers using preferences of previously collected data. Fabletics and the two brands have a high similarity due to the online subscription methodology of relating to customers and high-end goods, services at discounted prices.


Gregg Throgmartin, the general manager of Fabletics, stated that it is much easier to offer customers more satisfactory items with a knowledge of their preferred style. Fabletics ensures that 25 percent of the people who walk into their physical stores sign up for the store’s online membership. Also, when a customer reviews an item in the physical store and adds it to the cart for billing, it is directly reflected on the store’s online site. Fabletics does not vary its prices, style or quality with its online and physical stores. The strategy has enabled Fabletics to beat most stores which typically allow people to window shop items in physical stores and buy the same items at discounted prices from other similar stores. Consequentially, 30 to 50 percent of the people who walk into Fabletics’ physical stores are preexisting online members of their online store. In 2016, Fabletics announced the setting up of new stores in Hawaii, Florida, Illinois and California.


Fabletics is among the list of the fastest growing firms with a strong understanding of the importance of collecting data on its customer’s preferences. The company has a commitment to smart distribution, timely purchases, innovative membership models and brilliant marketing. The risk-positive and data collecting store beats companies on Amazon using its direct selling methodology. For one to feature an item on Amazon, a company has to part with a commission of the items on sale, which is a pay to Amazon. The business strategy of using ROI and media based data ensures that Fabletics stays ahead of all other startup companies in 2017.


Fabletics is an online operating store with physical stores in America and Europe. As of February 2016, Fabletics announce that it will open 75 to 100 new stores in the next five years. The store sells sportswear for both the male and female genders. The firm which began operating in 2013, under the initiation and management of Don Ressler, Kate Hudson, and Adam Goldenberg, earned a revenue of 250 million within the first three years of business. Fabletics continues to reach milestones and achieve its target of increasing the revenue by 35 percent annually through online based apparel preferences of its clients and a stronger customer relationship though Kat Hudson’s personal marketing videos.