José Henrique Borghi and his Brazilian Advertising Industry- Mullen Lowe

By | August 12, 2017

José Henrique Borghi serves as the founder of Mullen Lowe, a famous Brazilian advertising agency. Mr. Borghi is also the Co-Chief Executive Officer of the agency and well-known for his innovative and creative approach. Borghi was drawn to the advertising industry during the array of nominated commercial advertisements at the Cannes Festival when his sister invited him to see the Castro Neves Theater performance.

Mullen Lowe Brasil

Brazil is one of the most creative platforms when it comes to the advertising world. Borghi partnered with Erh Ray and opened their agency named BorghiErh. According to José Borghi, they started the business from scratch without investors or even a bank and this motivated and inspired them to work harder towards the success of the agency. As of 2006, the company’s growth level was high at both national and international platforms, but José Borghi split the leadership of the firm with his partner Erh Ray. The ad agency recently merged with Lowe & Partners to form a new agency, Mullen Lowe. Mullen Lowe has become famous ad agency in Brazil’s advertisement industry.

José Borghi Achievements

Since joining the Brazilian advertising sector in 1989 at Standart Ogilvy agency, Henrique has achieved quite a lot. Afterwards, Jose Henrique Borghi progressed to other top agencies such as Talent, FCB and DDB. Borghi is the brain behind some of the great advertising campaigns such as Sazon and Mammal of Parmalat, just to name a few. José Henrique Borghi has also generated some advertisement campaigns for large companies such as Unilever, American Express, Honda, Mitsubishi, Delta Airlines, Bunge Group, Fiat, Coral Paints and Itau.

Borghi hails from Presidente Prudente and holds an Advertising and Propaganda degree from PUC Campinas. Henrique’s campaigns and advertisements have landed him numerous awards; 7 London Festival Awards, 10 Clios Awards, 14 Cannes Lions and 15 April Advertising Awards.

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