Chris Burch Explains How Fashion and Technology are Inseparable

By | March 27, 2017

In the 70s the boom box, with its two cassette decks, allowed people to carry around their favorite music, and listen to their favorite stations. Later in the 90s, the walkman was introduced and became popular for its personalized music experience. A decade later, the iPod came and this advanced the concept of personalized music. As the years go by, it is difficult to tear apart fashion and technology. Advancement of technology is dependent on what people consider to be fashionable.



The Workings of Fashion and Technology



Fashions are advanced by technology in different ways. For example, bike protection is a form of technology that has become fashionable. Terese Alstin and Anna Haupt developed a system that a cyclist can wear around their neck. The cyclist’s air bag emerges from the cyclist neck when they are involved in an accident. The air bag protects the cyclist’s head from impact. There is also technology used by firefighters that has become fashionable. The Frontline Gloves were created by Kevin Cannon and Ashwin Rajan. These gloves make it easier for fire fighter to communicate during rescue mission through the use of hand gestures.



Technology can also be advanced using recycled materials to create something fashionable. SegraSegra created t-shirts and jackets from recycled bicycle tubes. Emma Whiteside recycled radiator copper to design a large gown.



Technology and fashion can also be used to create energy. Because movement can be changed to electrical energy, clothing can capture the energy and power things like watches, mp3s and so on. Soledad Martin is developing a shoe design that allows one to charge their phone while on the move.



Technology Relies on Fashion



In some cases, technology relies on fashion. For example, many people are not intrigued about wearing glasses. Therefore, when Google Glass was created, only computer geeks, and a few people who appreciate technology showed interest. However, when Diane Von Furstenberg, a renowned fashion designer hosted a fashion show in which her models wore Google Glasses, the technology went viral.



About Christopher Burch



Christopher Burch founded Burch Creative Capital. He is the CEO of Burch Creative Capital and has been active as an investor and entrepreneur for almost forty years. Burch is the brains behind many luxury and technology brands including, Jawbone, Voss Water, Faena Hotel + Universe, and Poppin. Burch formerly worked as a board member for the Continuum Group and Guggdenheim Capital.



Burch’s ventured into entrepreneurship when he was in college. Amid his great prosperity, Burch always remembers to give back to the society. He has been involved in various philanthropic activities, most notably at the Sumba Foundation, Mt Sinai Hospital, The Child Welfare League (China), and the China Association of Social Work.


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