Category Archives: Discovering New Brands

EOS Lip Balm Success in the Lip Balm Market.

For an extended period of time, the lip balm market was prevailed by very few brands that have all been around. For many years, the brands have been unchallenged and unchanged. About seven years ago, a new brand of lip balm was established and appeared on the shelves in Walgreens and other stores with the… Read More »

Battle Fighter Eric Lefkofsky

Eric Paul Lefkofsky was born in September 1969 and may be best known as the co-founder and chairman of Groupon. But there is so much more to his story! Educated at the University of Michigan, where he obtained both his bachelor’s degree plus his Juris doctor, his estimated net worth exceeds $1.7 billion. While at… Read More »

Treat your lips to the EoS experience

Evolution of Smooth was founded by Sanjiv Mehra, Craig Dubitsky, and Jonathan Teller. There are many beauty products in the market especially lip balms. To be able to penetrate the market, the three knew they had to come up with something different. After doing their research, they came up with a product that stood out… Read More »