Bradesco Achieves Victory With President Luiz Carlos Trabuco Cappi’s Leadership

By | September 13, 2017

Luiz Carlos Trabuco Cappi is the fourth president of Bradesco. He succeeded Cypriano long after serving the company as vice president. He was born in Marilia, in the city of Bradesco in the year 1951. Luiz Carlos Trabuco Cappi then joined the University of Sao Paulo’s Faculty of Philosophy, Science, and Letters, and later graduated successfully. In 1969, he joined Bradesco as a clerk, and after some times, he was promoted to other top positions. Some of other areas he participated in at Bradesco include; the private pensions sector, the marketing sector amongst others. In addition, he was also appointed as the chair of the insurer Bradesco group in the year 2003. Luiz Carlos Trabuco Cappi then worked harder, and his determinations led to his promotion to the vice president of Bradesco. This came long after he had gained enough experience from her prior positions.

In 2009, Bradesco was facing critical conditions while under Cypriano. This was especially in the banking, financial market-ranking sector. Luiz Carlos Trabuco Cappi took over as the president, and Due to the huge loss Bradesco had experienced, Luiz Carlos. Trabuco Cappi only had one vision. He actively challenged the leading Brazilian bank, Itau Unibanco with motivations to rescue Bradesco. First, He innovatively acquired the Brazilian HSBC branch. The acquisition cost him $ 5.2 billion and was the greatest idea to Bradesco. Despite Bradesco winning the rankings to the top, it also managed to out power the Brazilian Itau Unibanco bank on three vital positions of banking industry. These positions include; the branch network, investment funds, and the number of account holders among others. Secondly, Luiz Carlos Trabuco Cappi established his corporate university, which was a major, add-up to Bradesco’s success. In this case, he revitalized the leadership cadres, and as a result, he was able to understand his panel better.

The revitalization of the group included the processes of selections. Luiz Carlos Trabuco Cappi gave control to the top selected staffs, while the other officers were given other priorities depending on their ability. Bradesco had experienced limited chances of growth through acquisitions. However, he maintained the market leadership strategies. He put up more efforts to avoid any possible losses as Brazil economy was multiplying. As a result, Bradesco experienced a vast growth within a short while. The market shares massively hiked from 23% to 25% of total premiums. Also, the insurer contribution to the bank’s profit rose from 26% to 35%. Under his rules, Bradesco’s market current approximately indicates a $1 million per month of compensation packages on bonuses, and much more

His vast experience of over 40 years at Bradesco led to significant discoveries. He learnt a lot about the company’s business culture, hence excellent leadership skills. As the fourth president of Bradesco, Luiz carols Trabuco Cappi brought diversity in its 65 years history. Bradesco was therefore set to receive a green light among other companies. This was for dominating in the insurance sector, and as a result, Trabuco, at only 57 year, earned a position as financial Entrepreneur of the Year. DINHEIRO Award Organization awarded the award to him. Luiz Carlos Trabuco Cappi’s era at Bradesco had a significant influence. Other preceding presidents, Amador Aguiar, the founder of Bradesco, the sitting chairperson Lazaro Brandao, and Cypriano substantially endorsed his efforts. Besides, other leaders also praised Luiz Carlos Trabuco Cappi’s move on HSBC acquisition, which was one of the brightest moves in his career as Bradesco president. According to MONEY reports, Luiz Carlos Trabuco Cappi revealed that both Bradesco and HSBC brought about positive results. He said that if it were achieved organically, it would have taken over six years.


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